Management Advisory

We are assisting foreign businesses and individuals, considering investments in Armenia, with a broad range of flexible and effective solutions, covering each stage of the investment life-cycle. Particularly, Ameria’s experienced and professional team with in-depth knowledge of local business environment and practices could help from undertaking business idea feasibility studies to staff recruitment and training.

Among the services foreign investors could benefit cooperating with us are:

corporate finance


  • Business idea feasibility studies
  • Business plan development
  • Structural reform and optimization concepts
  • Development and implementation of financial management systems
  • Company/project development strategies
  • Franchise negotiations in various industries
  • Comprehensive advisory services for development of local business in line with franchise requirements


  • Development and re-engineering of business processes
  • Enhancing operational efficiency
  • Technologies
  • Negotiating with vendors for purchase of equipment
  • Preparing companies for rating


  • Development of marketing strategies for companies/brands on local and foreign markets
  • Development of marketing action plans
  • Development of sales plans
  • Development of organizational charts for marketing and sales processes of companies
  • Consultation on marketing and sales capacity building
  • Test marketing of new products
  • Development of marketing mix (product policy, price policy, place policy, promotion policy)
  • Market research
  • Strategic brand management
  • Client life cycle and experience management
  • Development of client loyalty systems
  • Marketing performance measurement
  • Marketing audit

HR Management

  • Development of HR management strategies
  • Documentation of corporate culture and values concept of the company
  • Development of HR management procedures
  • Development of job descriptions
  • Position grading, development and implementation of remuneration scheme
  • Development and implementation of staff evaluation systems
  • HR capacity building and development plans
  • Staff recruiting

Corporate Finance

  • Development of financial forecast models and assessment of financial efficiency
  • Financial risk assessment and management
  • Financial reorganization
  • Cost calculation
  • Development of efficient financing schemes


  • Macroeconomic industry research
  • Market research and assessment of demand
  • Development of research plans
  • Consumer experience and preference study (f2f surveys, monitoring, focus groups, in-depth interviews)
  • Brand awareness study
  • Client satisfaction study

Throughout the time we have accumulated ample experience in implementation of small-to-large scale projects in diverse industries, gaining valuable insights of the sectors of potential growth and promising investment opportunities in Armenia. Particularly, we have in-house expertise in such key economic sectors of Armenia as retail trade, mining, telecommunication, healthcare and pharmaceuticals, energy, hospitality, banking services, agri-processing, food and beverage manufacturing, etc.

Additionally, investors could benefit from our research team, which is doing not only tailored researches based on specific Client’s request, but also have initiated periodical publication of unsolicited researches on country’s economic sectors and development issues. Among the topics covered were retail trade, telecommunication industry, industrial agriculture, food processing, hospitality, SME sector, demographic analysis, etc.

Construction of the modern class A business center Elite Plaza, development of the world’s longest aerial tramway to Tatev Monastery, development of new tourism destination Tatev Cluster, business plan for the largest mining company in the region Zangezour Copper-Molybdenum Company, development of the business plan for the leading cannery Artfood and staff performance improvement of more than 3000 government employees are only a few of 200 groundbreaking projects implemented through Ameria Management Advisory Services.

Corporate advisory service brochure